Arts Marketing Blogs

Recent Posts from our friends

18 Jan 2012 Adam Thurman
The need to fail: Reconsidered
It's a trendy thing to talk about failure. In the arts world we are always discussing the need to take risks, try new things, etc. Of course you can't discuss those things without considering the flipside, failure. But I worry...

16 Jan 2012 Shoshana Fanizza
Audience Development and breathing new life into classical music
I am currently researching for our upcoming webinar, Participatory Classical music. In my research, I have found that there seems to be two camps that have formed in the classical music world, those that are open to attempting new music, …...

16 Jan 2012 Chad M. Bauman
Partners or Competitors? My Favorite Frenemies
A little more than a week ago, the Washington Post in an extraordinary effort by a daily newspaper, published a series of articles on the state of theater in Washington, DC. As part of that series, Nelson Pressley, a frequent contributor for the...

14 Jan 2012 Rachel Escott
Maximising ROI in Arts Marketing
Where once we would try to market the arts ‘on a shoestring’, now the shoestrings are ever shorter, there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain. Hopefully this comes alongside fresh...

13 Jan 2012 Adam Thurman
Repost - Power and the Arts
I like this one so I'm reposting it. New blog post on Monday

11 Jan 2012 Adam Thurman
What we offer
Mark Cuban, owner of the Dallas Mavericks, offers his thoughts on selling the live experience "We in the (live) sports business don’t sell the game, we sell unique, emotional experiences. We are not in the business of selling basketball. We...

10 Jan 2012 Shoshana Fanizza
Lulu has no audience development features…
I have had 2 people purchase my book. If it was you, please let me know. Lulu has no follow up features. Filed under: Audience Development

09 Jan 2012 Shoshana Fanizza
The How of Audience Development for the Arts: Learn the Basics, Create Your Plan
Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful …...

09 Jan 2012 Adam Thurman
The battles you fight
This is my 8th year working in the arts as some sort of a "professional". I've learned a lot in that time. One of the most important lessons is the need to pick your battles. The arts are an imperfect...

01 Jan 2012 Rachel Escott
Building trust
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29 Dec 2011 Shoshana Fanizza
2011 – End of the year ADS news for future arts audience development
This will be my last post for 2011. I am wrapping up my blog for this year to spend some time on getting my eBook published. The next time you hear from me I will be announcing that the eBook … Continue reading →

23 Dec 2011 Adam Thurman
Once in a while
Here's my last thought for the year. The world of the arts is just like the world itself. That means it can be beautiful, ugly, fair and unfair at the same time. The people in the arts are just people....

21 Dec 2011 Rachel Escott
Horse + Bamboo success
Catching up with friends and clients at the end of the year, there are some good news stories to pass on. Horse + Bamboo Theatre - whose staff attended one of my 'Introduction to Arts Marketing' courses at Independent Theatre Council - report...

20 Dec 2011 Shoshana Fanizza
Become an audience development agent -11 gifts to help artists this holiday season
Happy Hanukkah and Happy Holidays to all! This holiday season, I have been challenging my Twitter and Facebook friends to buy responsibly this year. I am a firm believer that if you want change to happen in our world, … Continue reading...

15 Dec 2011 Chad M. Bauman
Who are your best customers (and why many don't know)?
Some time ago, I was at the box office when a major donor who lives out of town came up to the window. I instantly recognized her even though she hadn't visited us in quite some time. After warmly welcoming her back, I stepped away briefly to...

15 Dec 2011 Rachel Escott
Creation of new national audience development organisation
Looking forward to the strengthening and expansion into national-scope audience development projects for the arts and cultural sectors - as a result of the proposed strategic alliance in 2012 of Audiences London and All About Audiences as the...

12 Dec 2011 Rachel Escott
Body of evidence
At the London members meeting of the Museum’s Association last week, delegates were asked what they most needed. ‘Advocacy’ came the response. Advocacy towards local authorities and government who seem not to value the contribution museums make...

03 Dec 2011 Josie Aston
Virtual hospital
I can’t say I’m a big fan of virtual environments like Second Life (real life seems confusing enough most of the time, or perhaps that’s the point of them), but this application seems a good idea. Perhaps it needs some virtual...

26 Nov 2011 Josie Aston
‘Wellbeing through Design’ – A free lecture by Boex
Boex are offering trusts around the UK the opportunity to receive an obligation free lecture by Boex focusing on the successful delivery of healthcare environments to enhance wellbeing. Whether you have an approaching project in mind or simply...

26 Nov 2011 Josie Aston
International colour conference
*Apologies if you’ve received this from me several times – my web-editing software seems to be fighting with my firewall!!* 19 –20 April 2012 COLOUR my well-being: Applied Arts & Health Conference In association with the Journal...

Blogs about arts marketing

There never seems to be enough time to catch up on reading, but if you are an arts marketeer then here are a few blogs that you should make the time for.

Museum Marketing

This blog from Jim Richardson of Sumo is an excellent look at, well, its title. Well worth looking at his series on using Facebook

Mission Paradox

This is the blog by Adam Thurman and contains some quite thought provoking stuff. He has started his educational series (Arts Marketing 101, Feb 2010) and if the first article is anything to go by this is well worth following - How many of you set financial expectations?.

Communicating the Arts

This blog is written by Rachel Escott. With over 20 years experience experience as a marketing professional, journalist and writer, she has a lot of wisdom to share. Read this blog for what it's like working at the sharp end.

smArts & Culture

From Maryann Devine in Philadelphia, this is much more than a blog. The site not only covers her observations but you can also sign up to her email articles and courses. You can spend a lot of time here perusing lots of info. We do.

Arts Marketing Blog Spot

By Chad M. Bauman, Director of Communications at Arena Stage: although it says it's focused on the USA, the stuff covered is relevant the World over. Particularly liked The Problem of Silos and the previous one Want to get into trouble? Concentrate on new audiences was preaching to the choir as far as we are concerned (Russell blogged on something similar, but with a less catchy heading).

Audience Development Blog

Shoshana Fanizza takes us into the world of audience development. One of her blogs takes a great approach - take a look at Audience development is about valuing yourself. She also, has some great YouTube links from arts organisations.

Josie Aston's Blog

Josie has been working in the area of using the arts within health initiatives for quite a while. She has been building up an archive of articles about this subject since 2006. If you are involved with, or simply interested in this, then make Josie's blog you first stop.