Arts Marketing Blogs

Recent Posts from our friends

02 Sep 2010 Adam Thurman
Rocket Science
"Marketing isn't rocket science." Of course it isn't. There's nothing about marketing that can't be grasped by most people. Those who try to pretend that market research, social media, or some other subject is just impossible to understand is...

01 Sep 2010 Josie Aston
Music as a therapeutic medium course
Trish Vella-Burrows from Canterbury Christ Church University will be leading a one-day course in ‘Music as a Therapeutic Medium for Engagement. Saturday 25th September 10am-4pm, Bromley (Kent) Cost: Develop Bromley members £70, non-members...

01 Sep 2010 Adam Thurman
The University of U
Yesterday I got an email from someone inviting me a program ran by the Disney Institute. It is their version of a corporate training program. We are seeing this more and more, groups like Pixar, restaurant owner Danny Meyer and...

31 Aug 2010 Adam Thurman
Easy targets
This week, I want to switch tracks a bit and talk about the Board of Directors. As I mentioned in a Tweet last week (@missionparadox), Board members tend to be very easy targets for artistic scorn and ridicule. They tend...

27 Aug 2010 Josie Aston
Masterclasses, Manchester Metroplitan University
In 2011 MMU Arts for Health (Manchester) will be facilitating a series of master-classes with some of the UK’s leading practitioners and thinkers in Arts and Health. These will include input from Bromley by Bow Healthy Living Centre on...

27 Aug 2010 Josie Aston
Dance and Health presentation – Liverpool
Tuesday 14th September, 7- 8.30pm: Free Liverpool Improvisation Collective are hosting a series of speaker events as part of their programme supported by Liverpool Culture’s 10 for 2010 – Dance Commissions. The launch of this series is a...

27 Aug 2010 Adam Thurman
The $600 Question: Assets and Marketing
Time to break out a special Friday blog post. FYI, no blog post on Monday. ------------------------- On various blogs and on Twitter I've been "challenged" to answer this question: "How do I market my show (most of the folks asking...

26 Aug 2010 Josie Aston
Hospital composer in residence
Article in the Times today about composers in residence in various unusual settings, including John Browne's residency at King's in London.

26 Aug 2010 Adam Thurman
A strange balance
Life in the arts requires the ability to balance a lot of things. On one hand you need extreme confidence. You've got to believe that your art is worth seeing. You've got to be able to look a skeptical, cynical,...

24 Aug 2010 Shoshana Fanizza
Audience development and quality
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also...

24 Aug 2010 Josie Aston
Arts co-ordinator job: Kent
Maidstone and Tunbridge Wells NHS Trust in Kent are advertising for an Arts Co-ordinator. http://www.artsjobs.org.uk//index.php?id=25&ne_post_id=47758 Closing date 3rd September.

18 Aug 2010 Chad M. Bauman
Some thoughts on Dynamic Pricing
A couple of months ago, a good dialogue about dynamic pricing began when Trisha Mead (PR and Publications Manager, Portland Center Stage) wrote a blog post on the benefits of dynamic pricing on the 2am theatre blog, and then Adam Thurman...

01 Aug 2010 Chad M. Bauman
Marketing to our Emotions
Long ago, I read Dale Carnegie's How to Win Friends & Influence People, a book that I think should be required reading for all managers and marketers. The one lesson from the book that remained with me for all of these years, was a reminder...

30 Jul 2010 Shoshana Fanizza
Audience development – In a Friday YouTube mood
Today being Friday, I wanted to add some fun to my work day. Searching for YouTubes that feature the creative arts is a great way to get inspired. Plus, the YouTube presentations are good examples to use for audience development. Please feel...

22 Jul 2010 Shoshana Fanizza
Audience development – follow up needed for visual artists
I am back from vacation and have been waiting for the next topic to come to me. As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using...

13 Jul 2010 Chad M. Bauman
Are you an expert? You must be a failure
Recently I was introduced to Jonah Lehrer at the Theatre Communications Group annual conference in Chicago where Mr. Lehrer was a keynote speaker. His speech inspired an earlier blog post, and convinced me that I should probably read his book How...

01 Jul 2010 Shoshana Fanizza
Audience development and the big D – Diversity
Diversifying your audience: Reaching out to new and different groups of people that would enjoy your art and building relationships that would result in them becoming a regular part of your audience. It’s been a while since I have written...

20 Jun 2010 Chad M. Bauman
Perpetuating the Myth
I've just returned from the Theatre Communications Group Annual Conference. The theme for the conference was "Ideas into Action," and it built upon the previous year's conference where the field took a look at some of the major issues facing all...

10 Jun 2010 Shoshana Fanizza
Audience development and the passion behind the arts
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the...

07 Jun 2010 Rachel Escott
Audiences in London
For the next ten months, I'll be joining the team at Audiences London to help them build their Audience Development services and to grow the consultancy side of their offering. Audiences London play a key role in helping arts organisations (of...

Blogs about arts marketing

There never seems to be enough time to catch up on reading, but if you are an arts marketeer then here are a few blogs that you should make the time for.

Museum Marketing

This blog from Jim Richardson of Sumo is an excellent look at, well, its title. Well worth looking at his series on using Facebook

Mission Paradox

This is the blog by Adam Thurman and contains some quite thought provoking stuff. He has started his educational series (Arts Marketing 101, Feb 2010) and if the first article is anything to go by this is well worth following - How many of you set financial expectations?.

Communicating the Arts

This blog is written by Rachel Escott. With over 20 years experience experience as a marketing professional, journalist and writer, she has a lot of wisdom to share. Read this blog for what it's like working at the sharp end.

smArts & Culture

From Maryann Devine in Philadelphia, this is much more than a blog. The site not only covers her observations but you can also sign up to her email articles and courses. You can spend a lot of time here perusing lots of info. We do.

Arts Marketing Blog Spot

By Chad M. Bauman, Director of Communications at Arena Stage: although it says it's focused on the USA, the stuff covered is relevant the World over. Particularly liked The Problem of Silos and the previous one Want to get into trouble? Concentrate on new audiences was preaching to the choir as far as we are concerned (Russell blogged on something similar, but with a less catchy heading).

Audience Development Blog

Shoshana Fanizza takes us into the world of audience development. One of her blogs takes a great approach - take a look at Audience development is about valuing yourself. She also, has some great YouTube links from arts organisations.

Josie Aston's Blog

Josie has been working in the area of using the arts within health initiatives for quite a while. She has been building up an archive of articles about this subject since 2006. If you are involved with, or simply interested in this, then make Josie's blog you first stop.