There never seems to be enough time to catch up on reading, but if you are an arts marketeer then here are a few blogs that you should make the time for.
This is the blog by Adam Thurman and contains some quite thought provoking stuff. He has started his educational series (Arts Marketing 101, Feb 2010) and if the first article is anything to go by this is well worth following - How many of you set financial expectations?.
This blog is written by Rachel Escott. With over 20 years experience experience as a marketing professional, journalist and writer, she has a lot of wisdom to share. Read this blog for what it's like working at the sharp end.
From Maryann Devine in Philadelphia, this is much more than a blog. The site not only covers her observations but you can also sign up to her email articles and courses. You can spend a lot of time here perusing lots of info. We do.
By Chad M. Bauman, Director of Communications at Arena Stage: although it says it's focused on the USA, the stuff covered is relevant the World over. Particularly liked The Problem of Silos and the previous one Want to get into trouble? Concentrate on new audiences was preaching to the choir as far as we are concerned (Russell blogged on something similar, but with a less catchy heading).
Shoshana Fanizza takes us into the world of audience development. One of her blogs takes a great approach - take a look at Audience development is about valuing yourself. She also, has some great YouTube links from arts organisations.
Josie has been working in the area of using the arts within health initiatives for quite a while. She has been building up an archive of articles about this subject since 2006. If you are involved with, or simply interested in this, then make Josie's blog you first stop.
25 Feb 2013 Shoshana Fanizza Copy and pasting for arts audience development??? I hope you had a nice weekend! I found this weekend to have a common theme that I wanted to share with you. The concept of copy and paste and how it is affecting our artistry, audience development, and the … Continue reading →
25 Feb 2013 Adam Thurman Recommended Reading As we move into the spring, a few recommendations for you: 1. Uncommon Service - I truly believe that the ability to define and deliver superior customer service is going to be the thing that separates strong arts organizations from...
23 Feb 2013 Shoshana Fanizza Compose Your Audience My latest webinar adventure. Have a great weekend! -Shoshana PS Did you hear about the 2 little boys who found themselves in a modern art gallery by mistake? – One said, “Run ! Before they say we did it!” Filed … Continue...
20 Feb 2013 Shoshana Fanizza “Free” for arts audience development Leave it to Seth Godin to send a whammy to my inbox this morning. It was a real doozy for me since it hit too close to home for comfort. As you know, dear reader, I have been contemplating how … Continue reading →
18 Feb 2013 Adam Thurman Engagement Party This week I'll be down in Philly at the Audience (R)Evolution Convening which is presented by The Theatre Communication Group (TCG). The focus of the convening is audience engagement. One definition of engagement is emotional involvement or...
15 Feb 2013 Shoshana Fanizza #Auddev chat 2/14, Noon ET – Loving Your Donors #Auddev chat 2/14, Noon ET – Loving Your Donors On Thursday we had an hour long chat with fundraising coach, Marc A. Pitman, on how we can show our appreciation for our donors and supporters. Please do click on the … Continue reading...
14 Feb 2013 Adam Thurman Spatial Awareness What's happening around you? What's happening within the community you call your audience? What is your competition doing? Those are marketing question. They don't feel like marketing questions, but they are. Marketing doesn't exist in a vacuum....
13 Feb 2013 Shoshana Fanizza Add a splash of Energy and Passion for arts audience development! Your mini-podcast for the week! If you are an email subscriber, you will need to click on the link to take you to the web blog post. Cheers to happy and loyal audiences, Shoshana :O) Filed under: Arts, … Continue reading →
12 Feb 2013 Adam Thurman Announcing The Gift Sessions Note: This will be the featured post for a while. If you're on the website scroll down for new posts. -----------------------------------------------------------------------------------------------------If I had to sum up all of my marketing...
08 Feb 2013 Adam Thurman What I learned from a guy named George Note: This post originally went out to people who get my newsletter. If you just get the blog you aren't getting the full picture. Sign up for the newsletter here ------------------------------------------------------------------- I was backstage...
03 Feb 2013 Chad M. Bauman The Subscription Equation (and other tactics) Probably the most frequent question I am asked is if I believe subscriptions are dying. And if you would have asked me five years ago, I would have answered in the affirmative. I, like many others, believed the subscription model was...
16 Dec 2012 Chad M. Bauman I have a hit! Should I extend? As I have written about previously, often times marketers get themselves into trouble because they focus too much of their attention on under-performing productions causing them to ignore opportunities to better capitalize on productions which...
17 Nov 2012 Chad M. Bauman Is Your Organization Fun? Last weekend was my annual pilgrimage to the National ArtsMarketing Project Conference hosted by Americans for the Arts. It has become my favorite conference of the year, not only because I get to catch up with friends from all over the country,...
21 Oct 2012 Chad M. Bauman The Plight of the Newspaper (and Preparing for the Future) A couple of years ago, I was speaking at a conference and someone from the audience asked me what I believed to be the biggest marketing challenge of the next five years. I answered with the death of the newspaper, which surprised many, who...
05 Oct 2012 Rachel Escott Moving over Hello readers. Just to let you know that I've revamped my main website and this conversation will continue as a blog there instead. Please come to the new place with me and have your say. Find it here: http://www.developaudiences.co.uk/blog/...
23 Sep 2012 Chad M. Bauman Good Intentions Can Interfere with Success To say that these are challenging times for non-profit arts organizations is probably an understatement. We're still struggling with the after effects of the global economic crisis. Previously viable business models are imploding. The...
13 Aug 2012 Rachel Escott Quality of life Canada Square 12 August 2012 The Mountain Biking. Photo David SteelDea Birkett's piece in Arts Industry this week speaks of frustration that the Get Ahead of the Game's messages succeeded in putting a lot of people off going into London,...
13 Aug 2012 Rachel Escott Other people’s insights (c) James Irvine Foundation / WolfBrown Following my 6 February posting about audience/ visitor participation, I’ve been following the topic in other blogs and articles. In case you missed them, here are some interesting perspectives: Simon...
30 Jul 2012 Rachel Escott Slings and arrows of outrageous fortune Mark Cavendish and the Great Britain team couldn't bridge the gap on the breakaway. Picture: AFP ... are much easier to live with than this sports fandom. How do people cope? After the highs of communal bell ringing and the mass...
10 Jul 2012 Rachel Escott Be the audience You’ve got to be there. That’s the thought that rooted me as I left the production of Dr Dee at ENO last Friday – while the rest of my mind and body were floating somewhere up above the firmament. And no, drugs didn’t come into it (well, a small...
