Arts Marketing Blogs

Recent Posts from our friends

10 Mar 2010 Shoshana Fanizza
The 4 P’s of audience development
I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring. It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience...

10 Mar 2010 Adam Thurman
Art and Entreprenuership
If you're an artist, you're already an entreprenuer, so these random thoughts from Hugh should be very helpful to you.

09 Mar 2010 Adam Thurman
Answering the question
I'm back a day early. ------------------------- It's helpful to consider the whole "art and money" question. Basically, what role do believe money should have in your artistic process? Everybody's answer will be different, but it is something...

07 Mar 2010 Chad M. Bauman
The Truth About Attracting Younger Audiences
In the past few weeks, I have served on a couple of panels and delivered a few speeches about attracting younger audiences. In doing so I found that many people harbor some misconceptions about attracting younger audiences. I understand that...

05 Mar 2010 Adam Thurman
Fast and Cheap: Sign up to receive Authentic Arts Marketing - The Ebook
Here we go. 1. See that box on the top right hand side of this blog? If you haven't done so already, enter your email into it. You should even do that if you already get the blog via an...

04 Mar 2010 Adam Thurman
The line
Here is a bit more on working or performing for free/cheap. ------------------------------- I understand how complex this issue is. The arts, like many industries, are built on a foundation of young, cheap labor. If someone offers you $200 total...

03 Mar 2010 Adam Thurman
Last Call
One more reminder to my Chicago peeps, my advanced social media workshop is tomorrow. Details are here.

26 Feb 2010 Shoshana Fanizza
The 2009 Audience Development Specialists Tweets Awards!
It’s Friday, and it’s time to announce the winners for all the categories of The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase |...

22 Feb 2010 Josie Aston
Raising voices, raising spirits
Thoughtful video from BBC Kent about singing and mental health, focusing on the Mustard Seed Singers in Kent: http://news.bbc.co.uk/local/kent/hi/people_and_places/newsid_8468000/8468604.stm

22 Feb 2010 Josie Aston
Benefits of choral singing
Nice article from the Independent: http://www.independent.co.uk/life-style/health-and-families/features/the-choral-cure-1864774.html

21 Feb 2010 Chad M. Bauman
How We Can Support New Work (an addendum)
My latest blog post entitled How Marketing Directors Kill New Work caused quite the stir among my colleagues. For those that know me, I have never been one to shy away from controversial issues, especially if I have a strong position on the...

16 Feb 2010 Shoshana Fanizza
The rest of the 2009 Audience Development Specialists Tweets Awards…
My goodness. I spent hours going through my tweets and attempting to narrow each category down. There were so many fabulous audience development tweets, this was not an easy task. However, I was able to narrow to the best of my ability. I...

08 Feb 2010 Josie Aston
Performing arts & healthcare event
Funny how arts and health events come along all at once, like buses…that’s 3 taking place in a few weeks in March. This one’s about performing arts, new media and healthcare and is organised by Rosetta Life, who specialise in...

06 Feb 2010 Rachel Escott
Number crunching
I attended a concert by the London Philharmonic Orchestra this Wednesday, at London's Southbank Centre. The draw was Sibelius' ever-uplifting Fifth Symphony, but the surprise was the preceding Fourth Symphony, so much darker and bleaker in tone....

04 Feb 2010 Shoshana Fanizza
Best Use of Technology and Social Media 2009
Best Use of Technology and Social Media 2009. Here are the nominees one more time: RT @atlantasymphony We’re LIVE! Wynton Marsalis & Ken Meltzer discuss the ‘marriage of jazz and classical music’. http://is.gd/4YkJw Nexto to Normal’ uses...

01 Feb 2010 Josie Aston
NAPA
Just come across an organisation called NAPA – the National Association of Providers of Activities for Older People. Their links page looks useful for anyone developing activities for older people in hospital or other residential settings....

31 Jan 2010 Chad M. Bauman
How Marketing Directors Kill New Work
As I only post when something catches my attention, my posting habits are a little sporadic. Sometimes I will write a couple of posts in a week, and other times I will only post once a month. I have been feeling pretty guilty lately about not...

28 Jan 2010 Shoshana Fanizza
Audience Development Tweets for 2009 – Tweeples Choice Awards?
So, the Tweeples Choice Awards didn’t work out so well. I only had two votes on last weeks polls, not worth it. For the rest of the categories, I’m simply going to pick the Audience Development Specialists Awards since we are all...

27 Jan 2010 Josie Aston
Arts and mental health event, Glasgow
I feel rather justified in my comments about the cost of the forthcoming arts and health event in London, having just received info about this Glasgow event, which is £60 for the day and then £20 if you want to stay on and see the CLOD ensemble...

16 Jan 2010 Rachel Escott
Data entry
I've had good reason recently to appreciate the value to arts organisations of maintaining good contact databases. Two reasons. First there was the sickening moment when I realised that the Excel spreadsheet everything is kept on had partly...

Blogs about arts marketing

There never seems to be enough time to catch up on reading, but if you are an arts marketeer then here are a few blogs that you should make the time for.

Museum Marketing

This blog from Jim Richardson of Sumo is an excellent look at, well, its title. Well worth looking at his series on using Facebook

Mission Paradox

This is the blog by Adam Thurman and contains some quite thought provoking stuff. He has started his educational series (Arts Marketing 101, Feb 2010) and if the first article is anything to go by this is well worth following - How many of you set financial expectations?.

Communicating the Arts

This blog is written by Rachel Escott. With over 20 years experience experience as a marketing professional, journalist and writer, she has a lot of wisdom to share. Read this blog for what it's like working at the sharp end.

smArts & Culture

From Maryann Devine in Philadelphia, this is much more than a blog. The site not only covers her observations but you can also sign up to her email articles and courses. You can spend a lot of time here perusing lots of info. We do.

Arts Marketing Blog Spot

By Chad M. Bauman, Director of Communications at Arena Stage: although it says it's focused on the USA, the stuff covered is relevant the World over. Particularly liked The Problem of Silos and the previous one Want to get into trouble? Concentrate on new audiences was preaching to the choir as far as we are concerned (Russell blogged on something similar, but with a less catchy heading).

Audience Development Blog

Shoshana Fanizza takes us into the world of audience development. One of her blogs takes a great approach - take a look at Audience development is about valuing yourself. She also, has some great YouTube links from arts organisations.

Josie Aston's Blog

Josie has been working in the area of using the arts within health initiatives for quite a while. She has been building up an archive of articles about this subject since 2006. If you are involved with, or simply interested in this, then make Josie's blog you first stop.