Category Archives: patrons
My newsletter’s not SPAM!: 5 things to remember
One question we keep getting asked is “how do I stop our newsletter being thrown into the junk mail box?”. If you are involved with email marketing, and I include newsletters in that, then this is obviously an important consideration. … Continue reading
>How many flavours of JAM do you have?
Segmentation is based on a principle: everyone is different; and a hope: but in certain aspects they are not that different – people can be grouped together based on some similarities and grouped in large enough bundles to make marketing … Continue reading