Monthly Archives: May 2011
Take the dullness out of databases
Image via Wikipedia We know databases aren’t very sexy. But we also know they are integral to the smooth running of an arts organisation. And a good database can make the difference between a very successful arts organisation and one … Continue reading
Now is the time to invest in your customers
Image via Wikipedia 2011 has been a difficult year for arts organisations. Early this year 206 organisations found out they had had their applications for funding rejected by the Arts Council. The impact of these funding cuts will depend to … Continue reading
Why do we need an effective website?
Image via Wikipedia Because it makes you money. It’s quite simple really. If your website is really working for you then it will bring in more visitors. Not lots of random visitors, but exactly the right kind of visitors for … Continue reading
Why your website should make you money
You probably already have a website. You might quite like your website. It looks nice and you seem to get plenty of visitors. So it’s doing its job, right? When you first had your website built did you have a … Continue reading
Jamming at 10: Friends or Foes? Friends schemes discussed.
First let’s wish a Happy Birthday to JAM (Journal of Arts Marketing) which has just celebrated its 10th birthday! And is it still jamming at 10? I think so, with this excellent issue dedicated to Friends and Membership schemes in … Continue reading