Yearly Archives: 2010
Selling to new customers is just so costly
We all know the old adadge that selling to new customers costs a lot more than selling to existing ones, so perhaps we should just stop chasing new ones – in these austere times that might make sense. However, as … Continue reading
My newsletter’s not SPAM!: 5 things to remember
One question we keep getting asked is “how do I stop our newsletter being thrown into the junk mail box?”. If you are involved with email marketing, and I include newsletters in that, then this is obviously an important consideration. … Continue reading
The press is dead, long live the press!
“It’s not a good time to be talking about press and public relations” says Heather Maitland in the opening salvo of the latest JAM(1), but then goes on to do just that. And quite rightly too. The problem it seems … Continue reading
Being much more personal
I just read a short, but great blog from Adam Thurman on the Mission Paradox and following on from my blog the other day about email marketing seemed very timely. The one bit that says it all: “If I say the … Continue reading
Have you got 5 minutes to spare? Then do some basic SEO.
Just been having a look around some of our friends sites and I am still surprised at how many don’t get the basics right when it comes to search engine optimisation (SEO). I think the trouble is most people think … Continue reading
Is Google Priority Mailbox the end for email marketing?
First of all let me say that as a consumer of vast amounts of email this is a great development from the recipients side of the equation – and it will become the norm. Hotmail is following a similar path … Continue reading
>Another version of Cinderella from Birmingham Royal Ballet?
Further to my post the other day about David Bintley’s incredible new version of Cinderella, we find that BR are actually producing a second version! The same score, on the same scale and with the same ambitious production values… but … Continue reading
>Which Comes First: The Design or The CMS?
Working with CMS: Content Management System In today’s web world any kind of design, which is going to be continually updated with content, needs a CMS. This database stores your site content and allows the site admin to work with … Continue reading
Creating Cinderella
Birmingham Royal Ballet have an exciting project on at the moment. Later this year you will have a chance to see David Bintley’s new production of Cinderella at the Birmingham Hippodrome. This promises to be an exciting new interpretaion of … Continue reading
Is the web finding it’s feet?
Social media is finding it’s feet. As I have mentioned in previous blogs it takes a long time, years, for something to establish its own identity and not just be a fancier (and maybe more useful) copy of something that … Continue reading