Masque Arts

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Book Shelf

Marketing, whether in the arts or elsewhere, is a process that should be developed over time. As part of this development it is more than worthwhile to learn from those who have been there before and from those who spend a lot of time analysing and thinking about the practice. Here are some of the books we have on our bookshelf, both about marketing and website development that we think are well worth investing in:


	Arts Marketing Insights by Joanne Scheff Bernstein A revisit to the arts marketing arena 10 years after Standing Room Only, Joanne brings the concepts right up to date with many of the current challenges facing arts organisations today.

	Don't Make Me Think by Steve Krug Thinking about designing a website? Want people to be able to use it without tearing their hair out? Well read this book first.

	Standing Room Only by Kotler and Bernstein A classic from arts marketing even though it was written over 10 years ago. Covering the whole spectrum of marketing and applied to the arts with many examples of techniques in practice.

	24 Carat Bold: thought leadership by Mindy Gibbens-Kline Thought leadership is a very current topic. This book will tell you how to go about positioning yourself as an authority in your subject.

	Other (non work) Books Other books we like,nothing to do with work, just stuff we've enjoyed reading.