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Arts Marketing Association

ama logoThe AMA is the professional development body open to all arts professionals passionate about bringing arts and audiences together in the UK and internationally.

This is an excellent organisation based in Cambridge, UK but puts on educational events and conferences all over the UK.

In our view it is worth joining the AMA just for the JAM magazine - the rest is a serious bonus.

Take a look now - http://www.a-m-a.org.uk/

JAM 37 - Segmentation
Issue 37 of JAM from the AMA covers a subject close to our hearts - Segmentation. This is at the heart of marketing and how to segment and what to do with it is well covered in this edition.