Arts Marketing Association
This is an excellent organisation based in Cambridge, UK but puts on educational events and conferences all over the UK.
In our view it is worth joining the AMA just for the JAM magazine - the rest is a serious bonus.
Take a look now - http://www.a-m-a.org.uk/
|JAM 37 - Segmentation|
Issue 37 of JAM from the AMA covers a subject close to our hearts - Segmentation. This is at the heart of marketing and how to segment and what to do with it is well covered in this edition.