Masque Arts

24 Carat Bold: thought leadership by Mindy Gibbens-Kline

There are quite a few books around these days about thought leadership, especially as a marketing tool, but it is quite likely that you have thought "that's not for me and, anyway, how do you do it?". Well we are all thought leaders in a way, even if it is just with ourselves - be honest, I bet there are many times you have been reading something and caught yourself thinking, "that's obvious", or "is that the best they can come up with?" - well the opportunity is there for you to develop your ideas and have an impact.

Mindy's book is not about the idea of thought leadership, but a step by step guide to developing yourself as a thought leader and positioning yourself as such. Be warned, it is not a golden key - it takes work and dedicated work at that, but this very readable book will put you on a solid footing and point you in the right direction, the rest is up to you. This book takes you through the hoops of who decide who is a thought leader and how to put yourself into this position using networking, blogging, public speaking, PR and on and on.

"Today's prospects want to be educated, not sold. In these challenging economic times, it pays to take Mindy's advice: build your business around your expertise and make your company an authentic, indispensible resource to your potential clients and customers." Steven Van Yoder, Author of Get Slightly Famous

24 Carat BOLD: find this book on Amazon